“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
Projects
Projects
Explore my recent human centered design projects!
Gathering empathy data and focusing on people to create truly magical events and campaigns
Event Design.
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Do Good. Better Conference 2025
I served as the lead programmer and producer for the Do Good. Better Conference hosted by the Ballard Center at BYU, an event focused on helping people develop the faith and skills to address social problems. The conference welcomed over 300 attendees and strengthened my skills in design thinking, data analysis, public speaking, and cross-functional collaboration.
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Moroni Strong. Summer Camp
I helped design and run the Moroni Strong Summer Camp, a program created to support rural families by providing daytime care, meaningful activities, and consistent access to lunch. I secured funding, built weekly themes, planned daily programming, and facilitated activities for kids in grades K–6. Even without formal metrics, the gratitude from community members and their increased willingness to engage with us showed the impact of the camp.
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Grove Station Trivia Night
I created and lead Grove Station’s weekly trivia night, a family-friendly event designed to build community and support local food vendors. After researching successful formats and drawing inspiration from pub quizzes in England, I developed the game structure, wrote weekly content, emceed the event, and led all promotion. Over time, attendance doubled, a loyal group of regulars formed, and the event became a long-running community staple.
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University Social Impact Convening
Part of my work at the Ballard Center includes planning the annual University Social Impact convening. We invite professors and social impact directors from all over the nation to join us in the beautiful Utah mountains. My roles included creating the meeting agendas, hosting travelers, planning activities, and designing the convening website
Marketing and Social Media.
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High Fitness Social Media & Blog
I worked on the Social Media and Content team for the popular fitness brand, HIGH fitness. While working for them I crafted and launched new social media strategies, wrote exclusive blog content, and produced their podcast.
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Connect IRL Experiential Marketing Campaign
For my experiential marketing capstone, my team was tasked with designing a fully fleshed out experiential marketing campaign for a real life client. Our client, Connect IRL, is an app that is designed to get people OFF the app and meeting real people IRL (in real life). Along with out experiential marketing campaign, we also created a social media content strategy.
Writing and Creative Work.
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The New Girl in Town Magazine
For a writing class, I was tasked with creating three New Yorker Magazine style pieces. Here you’ll find samples of my writing, as well as a sneak peek into my brain.
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Stay Hot Besties Podcast
While I was in a bit of a personal “waiting room” in between semesters, I started my own podcast. It was one of my passion projects! I planned weekly segments did research on my weekly topics, and got vulnerable with my audience! Some day I hope to bring it back!
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The Design Thinking Process
As part of my first semester capstone, I was tasked, along with a team of other students, to create an experience to solve a problem we noticed on campus using the Design Thinking Process. After gathering empathy data, we designed The Time Resource Center, an experience aimed at teaching students how to manage their time, reduce stress, and navigate college life more confidently.