Social Media Strategy and Content | High Fitness
What is HIGH Fitness?
HIGH Fitness is breaking the mold, and taking a bold, unique approach to group fitness – it’s not fitness, it’s HIGH Fitness. HIGH took Old School Aerobics and transformed it into a modern, heart pounding, fun, and effective workout. Cardio and toning meet leg warmers with a side of air guitar.
Consistency and simplicity are key to the HIGH Fitness brand. Classes are fun, easy to follow, and choreographed to set you up for success. With four different formats to choose from, classes are designed to get you moving, keep you motivated, and help you work off the emotional weight. You will have an absolute blast and leave wanting more – yes, exercise can be this fun!
My Role on the Team.
I was hired as the “token gen z” on the Social Media and Content team. While I was on the team, I was assigned to create content to post on social media, write blog content, and produce their new podcast.
What I Did.
Managed the brands TikTok and Instagram
Launched the Wednesday story spotlight campaign, highlighting the artist of the week
Wrote blog posts to be exclusive content for app subscribers
Produced and edited episodes of the Be Your Own Hype Girl podcast
Created content calendars and spreadsheets to ensure efficiency and clarity across the team
The Impact.
Doubled TikTok following in 3 weeks using consistent posting strategies
Increased blog readership by 25% using creative writing and eye-catching headlines
Created one minute recap videos of podcast episodes in order to give our audience an enticing taste
Skills and Tools Used.
Graphic design
Canva, Adobe Creative Suite
Creative writing & copy writing
Audio editing
Adobe Audition
Social media strategy
