What I Bring to the Table

What Do I Do Best?

  • Gathering empathy data to turn into tangible insights

    • I listen and learn from my target audience and gather insights to inform my work

  • Using storytelling to shape an experience

    • I am an avid writer and active storyteller, everything I do is based in a story to create transformational experiences

  • Mapping and improving customer journeys

    • I analyze how people move through an experience and refine each step to remove friction and strengthen connection

  • Creating connection with individuals and groups

    • Using my strengths of empathy and developer, I shape environments where people feel comfortable, included, and willing to participate

What Do I Build With?

  • Empathy Data Collection

    • Qualtrics • Survey design tools • Structured feedback collection • Data capture and response analysis

  • Data & Productivity Software

    • Excel • Microsoft Office Suite • Organizing, documenting, and analyzing information

  • Project & Workflow Systems

    • Scrum framework • Sprint planning • Task tracking • Iterative project structure

  • Creative Software

    • Adobe Creative Suite • Canva • Building visual materials and experience deliverables

  • Digital & Network Platforms

    • Social media platforms • Professional networking environments • Audience and relationship management tools

What Shapes my Approach?

  • Experiential Marketing - Dr. Peter Ward

    • Crafted an experiential marketing campaign for a real world client using the BETTER model

  • Experience Design - Dr. Matthew Duerden

    • In-depth study of the design thinking process, culminating in a capstone design project

  • Experience-Centric Management - Dr. Camilla Hodge

    • Trained in Scrum framework, developed personal and team performance plans

  • Theories & Frameworks in Experience Design - Dr. Camilla Hodge

    • Applied behavioral, psychological, and design theories to inform experience strategy and create value for clients

  • Designing for Inclusion & Belonging - Whitley Keleman

    • Examined how experiences can be intentionally designed to foster inclusion, psychological safety, and a sense of belonging across diverse audiences.

  • Designing Social Impact - Jill Piatcitelli

    • Studied the Ballard Center social impact cycle model and applied human-centered design to craft an issue brief and design a solution